HomeArticlesArts & CultureMusic Action Plan serious business for local musicians
Radolescent at GCMA after-party. (Photo credit: Peter Wheeler)

Radolescent live at elsewhere (photo credit: Peter Wheeler Photography)

Music Action Plan serious business for local musicians

Samantha Morris | June 2019

The City’s Music Action Plan puts forward a bold vision for the future of Gold Coast music.

It’s a vision for the community of the Gold Coast, and the region’s visitors to have access to world class music that brings economic, cultural and social benefits to everyone. But more importantly, it’s also a vision for a city that values its artists and the music industry.

To help realise that vision, a raft of new opportunities have been announced to support the city’s musicians and music businesses develop sustainable careers and enterprises on the Gold Coast.

The Business of Music Course

Possibly one of the best opportunities for musicians through current Music Action Plan initiatives, this course, a collaboration between the City and TAFE Queensland offers artists serious mentoring opportunities to maximise career progression.

Over the 12-week knowledge-based course, industry experts and mentors will provide advice on participants’ own specific projects whether touring, releasing, exporting or exploring portfolio careers. And to make it even sweeter, course participants get a BIGSOUND conference pass as well as mentoring to maximise outcomes from the conference, including how to ace any delegate meetings they secure.

Brad Hosking, who runs his own recording studio, performs in several local bands and lectures at TAFE has been involved in pulling the course together. He says the course is a streamlined option for people to plug the gaps in their own knowledge.

“The strength of this course isn’t just in the knowledge that participants will gain, or the direct mentorship that they will receive on their own projects, but in the networks that participants will build as a result of undertaking the course,” Brad said.

“Having access to one-on-one mentorship also offers a big draw card for local musicians and their musical endeavours.”

The course presents an opportunity for established musicians to broaden their network, and gain skills to improve their locally-based music businesses which in turn will help to strengthen the Gold Coast music industry.

Brad said the course delivery team will work with each musician on a targeted strategy leading into the BIGSOUND conference so that they can maximise their own opportunities and experience at the event.

And the course delivers big-time for emerging artists as well.

“It’s a great opportunity to brush shoulders with other people in the same shoes they are in, from more experienced artists and industry folk, and professional level industry representatives from many different aspects of the music industry.”

“They will be able to fast track their skill sets and gain knowledge that will serve them for the rest of their careers,” he said.

The course is valued at $1340 but is being heavily subsidised by the Music Action Plan with participants required to contribute just $340.

Applications are due by 30 June.

Focus on managers

One of the first events for 2019 is a round table for the city’s music managers. Established managers like Maggie Collins (DZ Deathrays) and Graham Ashton (Busby Marou) will mentor six Gold Coast managers at varying stages of their career to build strategy and share knowledge. Local managers Guy Cooper (Charlie Rebel), Sarah Inghram, Isaac Atkinson (Radolescent), Dylan Lindquist (Clawmachine), Christian Kafritsas and Marie (Charlie) MacFarlane all participated in the program.

Industry networking + skills development

Four industry networking events will also take place between June and December this year, delivering new skill sets to emerging artists and their teams thanks to a collaboration beween City of Gold Coast and the Gold Coast Music Awards. The first event, taking place 25 June at Fenech Guitars is focussed on getting to know the organisations providing services to Gold Coast musicians with speakers from the City’s arts and culture unit, QMusic and APRA AMCOS all onsite to help artists better understand the support available to them.

Events in August, October and December will explore how to tour independently, how to generate a full-time career from music and what assets every musician needs to apply for grants, showcases, festivals and media coverage. Attendance is free but RSVP is essential.

Financial support

Skills are good, but money’s better, right? Through the city’s Regional Arts Development Fund, a dedicated round of grants is available for musicians and music-related projects. The Activate Music grants have only just closed and supports music practitioners, industry professionals including managers, publicists and booking agents. $100,000 is available annually. The next round is yet to be announced but in the meantime, RADF’s Germinate program is available as a rolling fund to support Gold Coast musicians and other creatives in the early stage of development of new work, professional development and collaborations.

Showcasing our best talent

The City is again partnering with the Gold Coast Music Awards to showcase three of the city’s best artists at BIGSOUND. The Gold Coast showcase will take place on Thursday 5 September from 12.30 – 2.00pm at the Fortitude Valley event and the Awards judging panel currently curating the lineup. BIGSOUND is the biggest music conference in the southern hemisphere and every year brings more than a thousand decision makers to Brisbane to explore new music and make new deals that have launched many music careers into the stratosphere.

There’s plenty more to come too.

To stay up to date with the City’s arts and culture initiatives, pop on over to the Gold Coast Arts and Culture Facebook page and you can download a copy of the Music Action Plan 2021 from the Council website.

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