HomeArticlesStudyMy GC Journey – A global campaign to attract new students

My GC Journey – A global campaign to attract new students

Study Gold Coast | July 2019

Study Gold Coast has launched its first global digital marketing campaign sharing international students’ study journeys in their mother-tongue.



Authentic and relatable to students from the Gold Coast’s four biggest international markets, Brazil, Japan, China and India, this series of short films are set to showcase the quality of education and unbeatable lifestyle of the Gold Coast on the international stage.

Study Gold Coast CEO Alfred Slogrove says: “It’s our mission to see Australia’s favourite classroom recognised globally for the quality of education and training provided within our city against an unrivalled backdrop and there’s no better advocacy for our city and education sector than a student sharing their own story back home.”

In partnership with the Gold Coast’s education and training sector and creative agency Red Elephant, the films are being shown across multiple digital channels in each student’s respective country, with the student set a challenge of encapsulating their Gold Coast study experience within 60 seconds. Each film ends with the student extending an invitation to join them on the Gold Coast.

People viewing the films around the world are encouraged to vote for their favourite story with the student from the winning film having the opportunity to bring a family member or friend to the Gold Coast to share their experience.

My GC Journey films can be viewed here.

The Gold Coast currently has more than 32,000 international students from more than 130 countries studying in the city with the sector growing 15 per cent over the past 12 months.

The Gold Coast is ranked as Australia’s most affordable student city and is the number one regional study destination in Australia.

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