HomeArticlesArts & CultureReality TV mastermind’s fingers crossed for Logies luck

Reality TV mastermind’s fingers crossed for Logies luck

Sam Cleveland | June 2019

As the TV WEEK Logie Awards gear up for their second annual Gold Coast staging at The Star on June 30 (their new home after moving from Melbourne), We Are Gold Coast checks in with two Gold Coast nominees among the 2019 contenders.

In Part 1, we talk with Broadbeach’s Alex Mavroidakis, executive producer of the Network 10 hit I’m a Celebrity… Get Me Out of Here!, nominated for Most Popular Reality Program.

Broadbeach local Alex Mavroidakis fancies himself “the unluckiest Logie nominee of all time”.

With zero wins from six previous nominations, the reality TV mastermind doesn’t fancy his chances for the 2019 Logie Awards, where his hit I’m a Celebrity… Get Me Out of Here! is up for the Most Popular Reality Program prize.

He’ll find out one way or the other on June 30 when the Logies light up The Star, the award show’s new home.

The 2019 nomination is Mavroidakis’s seventh Logie nod after three as executive producer of Big Brother and three for previous seasons of I’m a Celebrity.

“I haven’t had a sniff with I’m a Celeb, so I’m very low on confidence – put your mortgage on [fellow 2019 nominee] The Block!” he laughs.

Mavroidakis was shooting in Spain and missed last year’s Logies (their maiden Gold Coast staging) but is stoked to be home for the 2019 party.

“I live about 400m from The Star, so I’m happy to have Bert and Patti back to mine for canapés – basically anyone famous is welcome,” he says.

Mavroidakis will squeeze in his appearance at this year’s Logies alongside prep for the second season of ratings smash Love Island (where he’s also the executive producer and creative shotcaller) and the sixth season of I’m a Celebrity.

“Once you go past five series, you’re in the bracket with Masterchef and My Kitchen Rules and The Block,” Mavroidakis says of the I’m a Celebrity milestone.

“At that point the show becomes an annual appointment for the audience.”

Key to I’m a Celebrity’s connection with Australian families, he says, is gearing the humour of the South African-shot series to let the audience in on the joke.

“We admit it’s a ridiculous concept and let audiences in on the joke and let them laugh at our celebrities.”

While levels of drama production (films and scripted TV series) are up on the Gold Coast, Mavroidakis says “it’s been too long” since a long-running unscripted series was based here.

“We made 11 years of Big Brother at Dreamworld and the majority of the crew were local,” he says.

“Some of the best TV brains in Australia are in Queensland and plenty of them are on the Gold Coast.”



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