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Aleeda

Wetsuits and Facemasks Go Hand in Glove

Dominica Czaczka | May 2020

Stripping off wetsuits and slipping on a face mask: How COVID-19 has led to this Gold Coast company shaking up their entire business model.

Aleeda, an iconic Burleigh Heads wetsuit company that has been in business since 1969, was impacted heavily by COVID-19. Moving quickly to adapt and survive, Aleeda started producing organic bamboo facemasks to keep their business running and their people working. By chance, they discovered neighbouring company, AMEC Plastics, who specialise in injection moulding plastics. Together, they’ve partnered to produce frontline PPE gear such face shields; recently receiving their first overseas order to Singapore.

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