In 2017, the Emerging Exporters Program included detailed overviews on the following topics:
- How and why to export – resourcing, skills and support
- Where to export – market validation and channels
- Market entry across markets and cultures
- Critical success factors – partners, pricing, legal, IP, documentation, logistics, distribution
- Export marketing and sales – channels, customer conversion, sales cycle
- Launching and growing – review successful products, resources and support