In order to establish a flourishing international business, you need a product or service that is unique, innovative and in demand in overseas markets. A business firstly, and most importantly, needs to consider if export is a suitable growth option and whether it is able to dedicate the time, money and commitment necessary to support and sustain expansion opportunities. The number one driving factor of export sales is customers – do you have ready customers overseas that already know your product, or do you need to educate the new market about your offering? Whatever your answer, you need to ensure there is demand and that you can achieve your target price and make a profit. Meanwhile, businesses need to consider the logistics of their products and must ask themselves if their product can be shipped securely, on budget and in time, all the while meeting the regulations of that country.
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