Industry overview

With an enviable natural environment and diverse experiences, the Gold Coast is one of Australia’s premier tourism destinations. Each year the city welcomes close to 13 million visitors from domestic and international markets including China, New Zealand, Japan, the United Kingdom and Singapore.

As a destination for travellers from all over the world, the Gold Coast's biggest edge is its stunning natural beauty. Visitors can experience 57 kilometres of coastline and 21,000 hectares of rainforest as well as outstanding food and wine, quality accommodation, world-class shopping and a full calendar of exciting events.

Tourism infrastructure

The city has extensive tourism infrastructure and continues to invest in this sector to meet future demands. Major developments that are underway or have been recently completed on the Gold Coast include the expansion of the Gold Coast International Airport, the upgrade of Pacific Fair Shopping Centre, the redevelopment of Jupiter’s Hotel and Casino (now The Star Gold Coast), the development of Jewel (5-star resort), the development of the Gold Coast Cultural Precinct, the establishment of Gold Coast Chinatown and the development of the Light Rail.

Additionally, approximately $200 million is being invested into key sport infrastructure in preparation for the 2018 Commonwealth Games, which will leave a lasting legacy and improve the city's capacity to attract and host international events. Key sport infrastructure includes the Gold Coast Aquatic Centre, Carrara Sports Precinct and the Coomera Indoor Sports Centre.

Local events

The Gold Coast events industry is the largest of any city or region in Australia outside of the four major capital cities, and benefits from sport, business infrastructure and cultural entertainment. Events play a significant role in growing visitation; the Gold Coast 2018 Commonwealth Games presents an opportunity to create an exciting visitor experience and position the city as a global tourism leader. For a full list of city events visit the City of Gold Coast's event page.

Check out our interactive events calendar and never miss a thing on the Gold Coast.

Investment Attraction Program

The Investment Attraction Program is designed to assist businesses to invest or set up a business on the Gold Coast. The Program incorporates a suite of services to facilitate investment or business relocation or expansion to the Gold Coast.